Case Study: Digital Marketing Ecosystem Overhaul for Keystone Partners
Overview
Keystone Partners, a career management and leadership development firm, needed a complete refresh of its digital marketing ecosystem. Their existing systems were fragmented and underperforming, making it difficult to track results or scale campaigns effectively. Super Dimension was engaged to rebuild the infrastructure, streamline operations, and drive measurable lead growth.
Role
Super Dimension was responsible for:
Auditing Keystone Partners’ digital marketing platforms and processes
Designing a cohesive digital marketing ecosystem across tools and channels
Implementing integrations between Salesforce Account Engagement, Google Ads, Google Analytics, Google Tag Manager, and Looker Studio
Developing reporting frameworks for full-funnel visibility
Training internal teams on the updated systems
Strategy
Systems Audit & Gap Analysis
We began with a comprehensive audit of Keystone’s digital marketing tools. The review uncovered siloed platforms, inconsistent tracking, and inefficient workflows that limited campaign performance and visibility.
Ecosystem Rebuild
To address these gaps, Super Dimension executed a full rebuild of the marketing tech stack:
CRM & Marketing Automation: Optimized Salesforce Account Engagement for lead capture, segmentation, and nurturing.
Advertising & Analytics: Rebuilt Google Ads campaigns and integrated them with Google Analytics 4 for deeper insight into user behavior.
Tracking Infrastructure: Implemented Google Tag Manager to centralize event tracking and simplify updates.
Reporting Dashboards: Built custom dashboards in Looker Studio to provide real-time visibility into campaign performance, lead flow, and ROI.
Process Enablement
Beyond the technical setup, we created documentation and trained Keystone’s team to manage, monitor, and optimize the system going forward.
Outcome
The new ecosystem delivered immediate and measurable improvements:
+220% increase in leads after launch
Improved data accuracy across platforms
Streamlined workflows that reduced time spent on campaign setup and reporting
A scalable system positioned for long-term growth and optimization
Key Takeaways
A fragmented martech stack can be a major barrier to growth; consolidating and optimizing systems is often the fastest way to unlock performance.
Standardized tracking and integrated reporting provide clear visibility into ROI and campaign effectiveness.
Empowering internal teams with training and documentation ensures long-term success beyond implementation.